A New Chapter for QUICK PRO in Europe
Groningen, Netherlands — 2026
RAZL is a cycling brand distributor based in Europe, built around a simple idea: bringing good products, good brands, and good service closer to riders.
An important part of that story is QUICK PRO Benelux, RAZL’s sister company and QUICK PRO’s first European distributor. Based in the Netherlands, QUICK PRO Benelux handles local stock, B2B sales, distribution, and after-sales support, giving QUICK PRO a local base from which to grow in Europe.
QUICK PRO has already built a strong presence in China, with more than 100 stores and around 20 flagship stores carrying the full range of its models. After starting its global expansion in 2025, QUICK PRO is now taking its next steps into international markets. In 2026, RAZL and QUICK PRO Benelux began a long-term partnership to develop the brand further in Europe.
For RAZL, the focus is not simply on bringing the entire QUICK PRO range to Europe. Instead, we have carefully selected a number of high-end QUICK PRO models that we believe are a good fit for the local market.
Alongside QUICK PRO, RAZL is also a distributor of RORE, offering riders another choice when it comes to reliable, high-performance products without the premium price tag. From 2027, RAZL plans to take the next step by introducing the full QUICK PRO complete-bike range to the European market.
A new RAZL × QUICK PRO showroom in Groningen will give riders the opportunity to see and experience QUICK PRO bikes in person, with visits available by appointment. Meanwhile, QUICK PRO Benelux will continue to develop its offline retail network, making the brand easier to find and experience across the region.
The partnership will also move beyond products and retail. From 2027, RAZL and QUICK PRO will jointly sponsor Dutch UCI Continental team Universe Cycling Team, bringing the partnership onto the race course and creating a direct connection between the products we sell and the racing environment they are built for.
This is only the beginning. With local distribution, retail, complete bikes, and racing coming together, RAZL and QUICK PRO are building something for the long term in Europe.
RAZL × QUICK PRO — Built for the road. Ready for Europe.